Font Research - MYA

We experimented with different fonts to decide what font we wanted to use to represent our artist. We knew that we definitely wanted to use a bold font that was very clear, and easy to associate with our artist. We chose to use the last font, Arial as it is very simple and bold so it stands out and looks the neatest. The font we have chosen is very sleek and this is what we intend our audience to think about our artist, that she is sleek and stands out from other artists.

Chosen Autograph

This is the autograph we chose to represent MYA when she signs merchandise for fans as she gets more famous.

Autograph Ideas

We decided that we should create an autograph to represent our artist. We drafted some signatures for MYA for when she has to sign merchandise, posters and other things for fans as she gets more famous. These are what we came up with.

Track list analysis

Shooting Schedule

This is the rest of the footage that we need to film for the rest of the music video.

·         Record Lollie going back to bed – opening the door, going up the stairs and then getting into bed (06/12/2016)

·         Record lip syncing – graffiti wall with black and white effect (white top and then hair in bun – half up half down) (07/12/2016)

·         Have Lollie, Ella, Charlotte sitting down and having a drink together – holding up phone to take a photo (07/12/2016)

Final Magazine Cover

We decided to redo the magazine cover and use a photo that represents our artist better as we have changed her image slightly. The makeup we used on Mya is more natural and a bit more glamorous as opposed to the funky bright coloured makeup that we used on her originally.

Digipak - Front Cover Inspiration

We took inspiration for the front cover of our digipak from an image of Selena Gomez from her music video 'Good for you'. We took inspiration from this image as Selena Gomez is also a young, pop, female artist similar to MYA. We also took inspiration from this image as it featured the artist with slightly wet hair which fit perfect with our music video as MYA is shown in the video getting into the shower.

Digipack - First Drafts

These are both of our digipacks. They are both first drafts and are not finished. The first digipack is the digipack for 'No Pressure' and the second digipack is the digipack for 'Love Now'.

Website Feedback

Generally most people who marked our website gave an average of 7/10. Lots of the comments included that we needed to make links for our social media pages so that people can click straight on the link and go to our social media pages. Some other comments included that the tour page should have more links to it where people can buy the tickets. A lot of people really liked our merchandise page. Also some people thought that our 'About Me' page should be the first thing that comes up on the website.

Here are a few comments we received back on our website:

• MYA- The one thing that annoys me is that you do not have a link that sends you straight into the social media accounts. This could be an underlying factor because some people do not have the patience to find your Instagram account by using the URL code for example. Accessibility is key in websites. With the tour dates it’s just a load of scribble, maybe have links which take you to an area where you can book the tickets for example. Make it look as professional as you can. As if it’s your business, make it evident how you can pay for these tour dates.

• MYA – Good design, however not much to it, flesh it out a bit. The social media pages are not linked, could include this, would make it more professional and would add another feature to your site to improve user interaction. The Instagram logo needs the white background remove otherwise it look a bit tacky. Also what is the idea with the yellow for social media, and different title colours, there is no continuity between the titles for each section of your site. 6-10

• First photos are nice. The arrows guide you well. Icons of social media could look better (cut out white). Shall I scroll or click links? A lot of scrolling down the pages to see all of information. Really like the colour scheme and photos used. Merchandise is clean and well done. Nice text on tour. Think the text should match the title and the boarder. Social on every page.

• the best one

• Not sure that I like the collage of the photos as you enter the page, they are good photos but could be too many of them as they take up a lot of the room. The tour page looks a bit basic. The gallery looks really good. I like the about me page. Merch looks really good, I love the shoes.

• Merch page looks professional Text on About Me page is really good Think every page should be individual instead of just being all on one page Need more on Home page instead of just picture – combine About page and Home? Should have social media links instead of just having username Cant click photos Not sure about colour yellow of button when you’re on it Level 3 – 7

• Would be good if you could navigate through the photos, merchandise is good and some of the products are unique (teddy bear and shoes), maybe the home page picture could be a single picture instead of tile effect? good colour scheme of black and white with a pop of colour. - 6/10 Level 2

Video Feedback

We had our first draft videos shown to a music video director and he gave our video some positives and negatives which I think are very useful in helping us decide how we want to complete our music video.

MYA:

LOVE the POV stuff - that’s really current at the moment, great way of adding interest on a budget. Take out the black flashes around 1 minute. They’re distracting - the piece has a really nice feel that’s easy to get lost in. The black flashes draw attention to the editing process. The time-lapse and POV content make for a really honest and almost documentary-esque feel - very nice. The narrative needs to end: Does she go back to sleep? Give the narrative a nice circular structure. It almost feels like a complete day in the life, make sure it’s rounded off at the end. If she can’t shoot any more, end on a time-lapse of the sun setting perhaps. Somethings a little garish about the vocal performance - maybe hide with a black and white grade?

First Draft Feedback

The first drafts of everyone's videos were shown to the students to gather feedback on it so far. We showed both of the videos that we had recorded. Below is the feedback that we got.

Love Now

• Green screen - film in drama studio instead, black and white at the start should carry on or be more dramatic when it changes, friends- its fun and its young, traffic time lapse - too long and irrelevant, its unique and prefer this one
• Much more creative, fun to watch
• Better story with good shots
• Flashing ticks were a bit too much, time lapse too long, use some different shots other than POV, use different frame shots and stabilize them and needs more lip syncing
• Too many shots in one place, could do with more close ups
• Looks more professional and add in lip syncing, too many black screens
• Needs more integrated singing shots and has good footage
• Love lip sync with the POV, locations make the POV really nice but needs more close ups
• Time lapse too long with not enough lip syncing
• Love the story but the car scene is too long and needs more of Lollie singing
• Can't read message on the phone and car section seems irrelevant
• Time lapse too long, lip syncing not in time but like the Go Pro idea

No Pressure

• Needs lighting improvement
• Eye contact needs to be made more, too long shots, colour correct on the stool, not sure what else you could do, becomes boring
• Shots are on too long, needs more locations, dull
• Quite boring
• Love the black and white and Lollie looks pretty
• Some shots are too long, could have some sparks of colour, like the black and white shot on the chair and colouring needs looking at

Based on the feedback it seems the students preferred the Love Now video so we decided to back and use this as our video and song.

Inspiration

After looking at some other videos for more inspiration. Another video that we found was the Vamps - All Night. It was similar to ours in the sense that they do the POV with a wide view however they keep giving the camera to another person to show all of the group. This could have been a good idea for us to do as we could have shown the main artist.

No Pressure - lyrics analysis

Digipack Feedback

After everyone has given in their first draft of their digipack, individually we looked through all of the digipacks the groups had created and gave our opinions on them.

Annika

I like the colour scheme and the photos are good quality and the artist looks pretty. On the image with black writing the word ‘stay’ is a bit unclear and could be put in a more bold text to make it stand out more. Personally not a big fan of the text of the song titles as it is a bit hard to read or it should be bolder. Needs to be finished.

AVA

I really like the red theme. I prefer the pictures used on the red digipack so I think you should use those pictures just make the theme yellow. I really like the front cover picture and I think it has good editing on it. The left cover is a bit boring so maybe put some text over it or another picture on top of it. I also really like the back cover picture and think that is very original. Although you need to show synergy between the digipack and the website and the video.

Avenue

I like the top three pictures where it is the boys where the lyrics cover their faces as I like the black and white and then the pop of colour on their faces.  I think there is a big difference between the top row of photos and the bottom row of faces and it looks quite messy. I like the front cover but personally don’t really like the background you have used on the bottom row of photos. I think the text on the list of songs on the album should maybe be in a bolder colour so that it stands out more. I think the colour of the cd which is grey doesn’t go with the theme of the digipack or the yellow writing on the CD. The yellow writing on the CD should maybe be changed to either red, blue or green so that it matches with the rest of the digipack.

Iuris

I really like your digiack! I think it is really unique and different and fits well with your video and your website. I really like all of the pictures you have used as none are in the same location yet they are similar because the artist is wearing the same clothes. As your artist is quite ‘hipster’ I think you have showed this in the digipack. I really like all of the writing around all of the images as I think it is very unique and different.

Tori Lorente

I like the colour scheme on the digipack but there has to be synergy with the video so is there black and white scenes in your video? I really like the picture you have used for the front cover but I think the text on this picture needs to be bigger and bolder as it is the front cover so it needs to stand out. I think the picture on the bottom left and the top left should have some writing or something over the top of it so that they are a bit more interesting.

Ivory

I really like the front cover picture you have used and I really like where you have placed the text and the font of the text. I think you should have a more interesting picture for the CD and a more interesting background for the CD rather than just plain grey. I think the picture of the woods is a bit random as it is in black and white and your video is in colour and it is a bit too plain and boring. I like the picture of Tilly with her lipstick smudged as that shows synergy with the video. I think the writing that you have used for the list of songs needs to be bolder.

Luella

I like the red and black theme as this is also shown in your video. I think the CD picture and the picture of the red smoke are very similar and shouldn’t be placed next to each other or add some text or a picture over the top to make them more different. I like how you have written the song titles as I think the white writing stands out from the red and black in the picture. I don’t personally like the picture of the pond with the song lyrics on as I think the picture is too empty so maybe you should put the text all over the whole picture.

Stellato Star

I really like the front cover, I think the text is in a good place and it stand out also I like the colours used. I like the picture you have used for behind the songs on the album but I think the red writing doesn’t really stand out from the picture so maybe you should put it in white or make it bolder so that it stands out more from the picture behind it. I like how you have done the CD. I think the black and white picture is a bit too similar to the front cover so maybe you should change that do a different picture or put some editing on it to make it more different from the front cover.

Sempa

I like the editing used on the top left and bottom middle picture as it makes them different and unique. I like the picture on the top right as it goes well with the video but I think it could have some writing to something on it to make it a bit more interesting and eye-catching. I think the picture with the ‘keep clear’ sign is quite plain and maybe you should use the black and white for the front cover as it is the most interesting picture.

Heidi Holmes

I don’t really think there is much synergy with the video and the digiack as there is a lot of pink on the digipack. I like the picture you have used for the front cover as the artist is represented well. I like how the theme of travel is shown through the whole digipack. I personally don’t really like the bottom left picture as the text is not very bold and doesn’t stand out very much. I think the picture of the shoes and the leaves doesn’t really go with the digipack as it is a lot of black which isn’t in the rest of the digipack and it is a bit cliché.

Proof of work

Locations and Settings

For the new song choice we have decided on the locations and settings.

 

 

We put a sofa in the back garden in which we will record at night. We took inspiration from Selena Gomez music video good for you. However we wanted to change it up and being in a garden would make it stand out and more different.

Again taking inspiration from the Selena Gomez Good for you video we wanted to do parts in the shower with some cool ticking shots. I have a walk in shower so we will use this to recreate it.

Shooting Schedule

As a group we completely changed the whole idea of the music video. We used a whole day of filming at Lollie's house and managed to get all of the footage we needed in one day.