Audiences

How do you consume music?
  • I consume music a lot throughout the day. I listen to music in the mornings when getting ready and will then listen to music in the car. During a school day I will often put my headphones in during a free period to listen to music. Occasionally I will listen to music in the evenings or just before going to sleep.
  • Personally I think some music types are more suitable at different times. The music I listen to before going to bed is different to the music I listen to in the mornings as I prefer it to be more calm and relaxing before going to sleep.
  • The main places I listen to music is either at home, school or in the car. I really enjoy concerts and festivals so I also often go to see live music.
  • When I listen to music in the evenings it is more of an individual experience as I will have my headphones in so that only I car hear it. However I enjoy listening to music with my friends as we have the same music tastes so it is very fun to sing along to music together which makes it more interesting. I also listen to similar music to my dad so I also enjoy listening to music with my family.
  • I mainly listen to music through my phone a I will either listen through headphones, plug my phone into an AUX lead in the car or connect to a speaker. I also listen to music through the television sometimes when getting ready as some channels play music that I would usually listen to. I also sometimes listen to music through CD's in the car so that I can listen to a whole album.
  • Depending on which type of music people like to listen to there can be different pleasures associated with that type of music. For example when I listen to fast paced, upbeat music it makes me want to sing along and dance. However when listening to more calm and slow music it helps me relax.

Representation

Different media producers pick up aspects of reality and reshape them. There are many different stereotypes represented in music videos:

'Burlesque girl'
  • Corsets 
  • Feathers
  • Fishnet stockings
  • accessories 
'Stripper'
  • Bra and g-strings
  • Bum shot - wiggle 
  • Stripper shoes 
  • Poles
'The gangster hoe'
  • Afro American women and girls
  • The krumping moves
  • The 'bling'
  • Tattoos
Voyeurism - Pleasure gained by looking at sexual objects 

Male gaze - Powerful, controlling gaze at the female on display 

Exhibitionism - Female performances being at once sexually provocative and apparently in control of and inviting a sexualised gaze.

Voyeurism -



Male gaze -
<

Exhibitioism -


Female gaze -


Homosexuality -


Strong dominant female -

Andrew Goodwin Music Video Theory

Andrew Goodwin's theory is explained by six different conventions within a music video.

1)  A relationship between the lyrics and the visuals, which illustrate, amplify or contradict the lyrics. For example in Jessie J's 'Price Tag' the lyrics of the song say 'its not about the money' and in the video Jessie J is stood in front of a tree with money. This shows how the visuals contradict the lyrics in this particular song. Another example of this is 'Hair' by Little mix.



2) Seeing the sounds: the relationship between the music and the visuals which illustrate, amplify or contradict the music. Goodwin identified that the visuals within a music video may be edited in time to the lyrics/change of pace in the song. An example of a music video edited in time to the pace/sound beats of the song is 'Bounce' by Calvin Harris. Another example of this is 'Thinking out loud' by Ed Sheeran as the dancing and cuts go along with the beat of the music.





3) Genre-related style and iconography present. Goodwin recognized that most artists have a trend of repeating certain actions within their music videos in order to establish this as their 'trademark' action and therefore making their songs recognizable due to the action reoccurring often. An example of iconography is shown by JLS as in most of their music videos they have their tops off.





4) Multiple close ups of the main artist or vocalist, the creation of a star image to promote a recognisable brand image. Goodwin identified that it is a common feature for record labels to use close ups of the artist in order to promote the sales in the single. This is most common in female artist and an example of this is 'Hello' by Adele.



5) Voyeurism often plays a major part, especially in relation to females. Goodwin recognised that many music videos voyeuristic angles of women in order to entice a male audiences interest in the artist and also the lyrics to which these shots represent. This is used to sexualise the artist and cause a fetishistic connection for the male audience. An example of this is shown in the video ' Say my name' by Rihanna when her back is turned and as you cannot see her face the shot is showing her as a sexual object.



6) Intertextual references to other media texts may be present, especially in humorous videos. Goodwin recognised that it was not uncommon to recognised either the visuals or lyrics to be a direct reference to another media text. An example of this is that Michael Jackson 'Beat it' was influenced by West Side Story. Another example of this is seen in Shakira's 'She wolf' video which her leaning dance movement was influenced by Michael Jackson.


Carol Vernallis Music Video Theory

In todays lesson we learnt about Carol Vernallis's music video theory. This theory includes four main points which are narrative, editing, camera work and diegesis.

Narrative 
Vernallis said whatever is happening visually reflects the lyrics in the song. The narrative may be displayed in a  montage style, rather than in one clear focus.

Editing 
Vernallis said the video may disrupt or break the conventions of continuity editing. The video will have a style of editing running throughout that is distinctive to that video.

Camera work
Vernallis said establishing shots are one of the key features of a music video and are used frequently. Master shots are establishing shots that keep everyone in the frame.

Diegesis
Diegesis is the setting of the music video. The diegesis will be revealed slowly.


Also in todays lesson for a task we were asked to chose a music video and count how many cuts the video had. I have chosen to count the amount of cuts for the video of 'This is what you came for' by Calvin Harris. The video had 99 straight cuts.


Music Lyrics Visuals

In todays lesson we listened to a song called 'Solsbury hill' by Peter Gabriel. We were told to shut our eyes whilst we listened to the song and had to visualise what we thought the music video for the song would be. When the song was finished we wrote down our ideas and then shared with our group. In our groups we decided which idea was the best and then pitched it to the rest of the class.

Ideas for what the music video would be included lots of travel through the countryside, family holidays full of adventures and places with busy surroundings such as festivals or cities.

Once all of the class had pitched their ideas as a class we looked at the lyrics for the video to try and come up with some other ideas.


After we looked at the lyrics for the song we watched the actual music video. Most people in the class including me were surprised by the video as it was very unexpected. The video included some animations of a love heart, lots of cabbages and at the end of the video a man and women appearing to be getting married.

What Music Means To Me

One of the most memorable songs from when I was 7 years old is Lonely by Akon. This is because everybody my age and other ages listened to and loved the song. The song was very popular and is still very well known.



When I was 12 years old the most memorable song for me is 'Please don't let me go' by Olly Murs. This is because during this time I was a huge fan of Olly Murs and was the main artist I listened to at the age of 12.




The song from the present day I have chosen is 'Sorry' by Justin Bieber. This is because the song was one of my favourites from last year and was also an extremely popular song.



My music tastes has definitely changed since I was 7 years old and now listen to a much wider range of music. Interestingly the three songs I have chosen for this task are all from male artists.