Magazine Article

Magazine Article Research

Today we are creating a magazine article for MYA to go with the magazine cover we have created. We looked for inspiration by researching 'Rolling Stone' magazine articles that Rihanna has done, as that is the cover that we took inspiration from, but as Rihanna is such a famous artist, there weren't any articles that we could relate to because MYA is an upcoming artist. We searched 'Halsey' magazine articles as she is a new artist and we found a picture we liked and recreated it.

 

Magazine Cover

This is the first draft which Lollie made for the magazine cover. We decided not to go with this design and started completely again as we were not happy with it.

After we decided to start the magazine cover again we looked again at past magazine covers and decided to change from 'Billboard' to 'Rolling Stones'. Once we had decided which brand we wanted to do the magazine cover with we looked through some old covers and then found we wanted to replicate Rihanna's past Rolling Stones cover.

This is the new magazine cover for MYA and Rihanna's cover which we took inspiration from:

Tour posters

These are the two posters which me and Charlotte have created. We have decided to use Charlottes poster as the tour poster which is the darker one and use my tour poster for inside the magazine. Both of the posters show synergy for MYA as both include smoke and the black and white theme.

Halfway Presentation Feedback

After presenting our halfway evaluation we got a range of feedback from the other students in the class. Feedback will be used so that we can improve our video and other products. Each student filled out a feedback sheet regarding different parts of the artist.

Shooting material appropriate

• Excellent variety of locations, slightly faster cuts are need and want to see how it ends.
• POV is a good idea, good use of friend images to go to the beach to show their friendship.
• POV is edgy.
• Camera is steady, good framing, could use more shots such as close ups and high angles. 
• Doesn't match with synergy, theme of white, silver and black is continued through - could be used in the lip syncing parts.
• Lip syncing needs to be filmed and try different framing options. 

Website 

• Black and White is the theme, does it fit with the music. Fix spelling on management.
• Good website with synergy.
• Good but needs a shop and show album. 
• Font for the tour dates and the font throughout the website need changing.
• Logo should be at the top of the website not written. 
• Good website but needs more content, does the colour scheme fit with the artist.
• Website is good but could be linked to the digipack more. 

Digipack

• Matches well with the website and beautiful images. Lighting could be looked at.
• Good digipack and good editing with the photos.
• Sexy.
• Lightning looks a bit out and parental advisory needs to be smaller. 
• Lovely theme.

Brand Image

• Go Pro idea is really good - the image of the artist is consistent.
• Brand image is carried through everything, which is good and use the logo on the website for better synergy. Friendship is shown throughout. 
• English/American singer - which one?
• Clean and edgy - the theme is continued throughout. 
• Great, like the edgy theme and clean.
• Does the music video suit edgy - carousel isn't edgy. 

Targeting of Audience 

• 15 plus and aimed at both genders - professional throughout. 
• Clear target teenagers and early adults.
• Our age?
• Teenagers.
• 16-21?

Would you watch it again

• Yes, faster cuts and performance. Day to night - colour correction.
• Could use friendship to lip sync whilst with MYA, not completed yet.
• No - use of the same things, sing in more/different locations. 
• Contrast editing on the misty shots. 
• Didn't find it interesting, but when the lip syncing is included it will be more interesting. 
• Yes interesting but could change the order up so it has more of a build up.

Halfway Presentation